The Blog

So, you’re all about that eco-friendly life, right? You scroll through your favourite clothing brands, eschewing the fast fashion chains in favour of what’s marketed as sustainable options. You see labels boasting about clothing made from cotton, cellulose, or even bamboo, and you think, “Great, I’m making a responsible choice!” But hold on a minute, let’s uncover a little more about what’s really going on under those fashionable facades.

While it’s true that materials like cotton and bamboo can be more environmentally friendly than synthetic fabrics, the plot thickens when we talk about how these garments are often blended with man made materials like elastane, spandex, and Lycra. This is where the hidden petrochemicals come into play. These fibres might give your clothes that nice stretch or soft feel, but they create a recycling nightmare. When it’s time to part with that muscle hugging t-shirt or those comfy boxers, good luck trying to recycle them. Oftentimes, they’ll end up in a landfill because recycling facilities can’t handle that mix of natural and synthetic fibres.

Now, why should this matter to you? If you’re trying to make eco conscious choices, it’s disheartening to realize that the “green” activewear you invested in is not as biodegradable or recyclable as you’d thought. This can contribute to a larger cycle of waste that ultimately harms our environment. Plus, when you buy items that are difficult to recycle, you’re not just pouring money down the drain; you’re supporting a system that doesn’t prioritise sustainability.

So, what should you look for when you shop? Stick to garments made from single fibre fabrics, think 100% cotton, linen, or wool. These materials can often be recycled or composted effectively, making them a much better choice for environmentally minded consumers. It’s time to be smarter about our choices and demand transparency from brands. Ask questions and look beyond the shiny labels. Because at the end of the day, if you’re genuinely committed to a greener wardrobe, you’ll want to invest in pieces that align with those values, not just the ones that look good on the rack.

Being eco friendly shouldn’t feel like a game of deception. Make informed choices, and together, we can push for a more sustainable fashion industry! Check out our 100% cotton boxer shorts and Organic cotton Joggers & Sweatpants?