The Blog

Recently, I came across an intriguing article in GQ discussing a startup brand that’s championing the movement toward plastic free men’s underwear. The brand’s innovative approach caught my attention, and not just because there’s the added allure of sustainability. The article, tucked behind a paywall, painted a promising picture of what could potentially revolutionise the world of men’s underwear.

At first, I was skeptical. How could boxer briefs, which are typically designed to hug the body, be created without the use of elastics? Generally, that snug fit is essential for comfort, style, and, let’s be honest, a bit of confidence too. But a closer look at their online photos showed that their boxer briefs were indeed cut differently. They seemed a bit looser, which raised a flag for me. Would they maintain their shape or style after just a few wears? Could these seemingly floppy undergarments actually live up to the hype of ‘performance wear’?

Despite my reservations, there’s no denying the cause is worthwhile: promoting plastic free underwear is not just a trend; it’s a necessary shift away from the perilous pollution posed by microplastics. Given how much of our clothing, especially those snug fitting options, is made with synthetic materials, making the change to organic and biodegradable fabrics is an essential step toward sustainability.

In fact, allow me to throw my own brand, Rolf Skeldon, into the ring here. We’ve been staunch advocates of 100% organic cotton, plastic free underwear for men for years. Our tailor made boxer shorts not only speak to sustainability but also embody the idea of impeccable fit and comfort.

Let’s dig deeper to explore why plastic free clothing is a game changer and how Rolf Skeldon ticks all the boxes when it comes to making sustainable choices without compromising on quality or style.

The Plastic Problem

Every year, millions of tons of plastic end up in our oceans and rivers, breaking down into microplastics that infiltrate our food chains and ecosystems. Beyond environmental implications, microplastics in clothing can even be found in human bodies. Obviously, this is alarming. Every time we wash clothes made from synthetic fibres like polyester or nylon, tiny plastic particles wash away and contribute to this growing problem.

The Beauty of Organic Cotton

So, why should men consider plastic free underwear? It’s simple: organic cotton. Unlike conventional cotton, which is often grown with synthetic pesticides and fertilisers, organic cotton is cultivated without harmful chemicals and uses less water. Not only does organic cotton feel better against the skin, but it also breaks down naturally, preventing a lasting impact on the environment.

At Rolf Skeldon, we take pride in delivering 100% organic cotton boxer shorts that don’t just cater to a market craving lightweight and breathable options but also make a tangible difference. We’ve designed our shorts to be the ultimate combination of comfort, fit, and sustainability.

Fits Like a Dream: The Rolf Skeldon Boxer Short

Our boxer shorts are tailored to provide both freedom of movement and support. Unlike the GQ featured brand’s looser style, our boxer shorts maintain a handsome profile that complements the masculine shape. And, yes, they do so without the use of any synthetic elastics!

Imagine slipping into a pair that feels soft and comfortable throughout your day. No chafing. No awkward adjustments. Just a secure fit that makes you feel confident, whether you’re in business meetings, at the gym, or enjoying a relaxing evening.

Feel Good, Look Good, Do Good

But the best part? When you choose Rolf Skeldon, you’re not just treating yourself to superior underwear; you’re aligning yourself with a brand that cares. By choosing organic, plastic free materials, you’re reducing your ecological footprint and supporting fair labour practices in the fashion industry. Pairing ethics with aesthetics has never been so easy, talk about a double win!

A Closing Note: Join the Movement

As more brands wake up to the need for sustainable clothing, I encourage you not to just settle for less. When investing in your wardrobe, especially the essentials like underwear, choose brands that embody your values and provide the quality you deserve.

If you’re intrigued by the idea of traditional cotton boxer shorts that combine sustainability with a tailored fit, look no further than Rolf Skeldon. Try us out! Your body (and the planet) will thank you.

The Future is Bright, and Plastic Free

In this ongoing journey toward sustainability, it’s refreshing to see brands leading the charge and pushing the envelope on what is possible. So let’s cheer for any step that moves us away from microplastics and towards a cleaner, greener wardrobe. After all, we should all strive to look and feel good without leaving harmful traces behind.

Take the plunge! Go plastic free and feel the difference in comfort, style, and peace of mind. With Rolf Skeldon’s 100% organic, tailor made boxer shorts you’re investing in a better future for yourself and the planet.

Get Yours Today

So what are you waiting for? Elevate your underwear game today! Slip into a pair of Rolf Skeldon’s organic cotton boxer shorts and experience for yourself why they’re the best fitting, most masculine, plastic free underwear out there. Trust me; you won’t regret it!